Brevity

Simple, clear, concise designs and messages are the best way to get the most out of your Outdoor advertisements.

The ideal Outdoor ad only contains three basic elements; an image or graphic, a copy line, and a company name or logo. The purpose of the image is to grab the viewer’s attention. The copy line is used to describe the product, message or service being advertised. Finally, the logo or company name is there to let the audience know where to get the product or service. You should keep the copy from seven to ten words long. Thorough descriptions and long lists of products or services should be left for mailers, websites or brochures.